The world is looking to Asia for inspiration, trade and business and for innovation.   With the proliferation of new Korean and Japanese cosmetics and skincare line available to the consumer, it is inevitable that products that have become familiar to us gets an upgrade.  Today felt like a shopping spree to Sasa, Mannings or Tokyo Hands.

Biore has been in the Philippines since the early 80’s and is still under the umbrella of the Kao group.  Remember their Pore and Blackhead remover?  Yup same company.    Kao has also improved on this product but we will see it s relaunching in a few months.

Biore just recently launched their makeup removal and SPF line and Unified Makeup Artists of the Philippines (UMAP) was invited for the demo and launching.

Biore launched its Makeup Remover product line in the Philippines as a result of a study conducted in Asia that despite hard economic times, women turn to the beauty industry to lift their spirits up.  The instant gratification one feels is a testament to the female buying power of a non negotiable aspect in their consumer buying habits.

Makeup Removers are vital components in the makeup application simply because what we put on needs to be removed. Kinda like the yin and yang of things.  With more R&D in the cosmetics industry, makeup nowadays have improved in extending its longevity and increased pigmentation therefore making makeup removers step up its properties to match it. We need makeup removers because soap and water sometimes doesnt cut it.

The Stats

Biore Cleansing Oil

Biore Micellar Water

Biore Cleansing Facial Oil Sheets

Biore Cleansing Oil Facial Sheets Handy Pack

Biore UruUru 2-1 Cleansing Foam

Biore UV Sunscreen

My Personal Favorites

I personally like the Facial Cleansing oil, Micellar water and the UV Aqua Rich Sunscreen.  Aside from its reasonable and affordable price points, these products attest to its claim and since July when UMAP first met with them, I have been trying their products and my skin has had no adverse reactions except that it has also found its match in an Asian brand.  True to form, Japanese products never fail, and they are effective.  “In the Pink of Health’ is symbolic in the cutesy pink packaging that appeals to the Japanese market.

We were left with a great reminder, “The best makeup needs the best makeup remover, invest in having good skin too”.  Do you agree?

Thank you to Olive Soria, Brand Manager and Mr. Vincent Genato, President of Vibelle Distribution Inc and their staff for extending their generosity and hospitality to UMAP and its members.

Biore is  locally distributed by Vibelle Distribution Inc and all its products are available at Watsons, PCX Exchange, Landmark, Metro Dept Stores and SM Department Stores.