Anyone posting a selfie is fair game for anyone on social media more so, if you are a celebrity or someone famous. Consider the Instagram photos of Miley Cyrus’ dyed armpit hair or Kim Kardashian’s famous gleaming booty that resembles a Krispy Kreme glazed doughnut, is proof that a face or a body part is now a typical form of self expression.  Haters and bashers went to town with those ones.

I’m not going to do a self righteous rant but rather share with you how those with skin issues and afraid to post their selfies can be a thing of the past.

Previously, camouflage makeup was relegated to the medical sphere and not readily available, since various skin diseases or imperfections like birthmarks, acne, rosacea, psoriasis, burns, moles, couperose, vitiligo, age and sun spots, pigmentation, freckles and facial redness are considered skin diseases or conditions that needed medical assistance.  Now,  skincare and cosmetics are intrinsically connected via advances in research and technology that most cosmetics contain healing, restorative and medical benefits which make it accesible to the consumer.   Coverderm, formerly Covermark before, was recently launched in Manila by Brady Pharma, its local distributor for everyone to obtain.

It was developed by Lydia O Leary, an American chemist who had a birthmark on her face that she wanted to conceal.  She wanted to develop a product that had coverage but was light on the face and easy to apply.  Her goal was to rid skin imperfections and make ordinary people lead normal lives through makeup, as explained by Rome Maglalang, sales account executive.

What can it do?

Advantages:

Hypoallergenic

Has SPF 30 and UVA and UVB sun protection

Easily Applied (Click here for more demo videos)

Lightweight, waterproof and sweatproof

24 hour coverage

High coverage

A little goes a long way

Has a lot of global shades

Has a satin like finish.

Disadvantages:

Has to be removed with its waterproof makeup remover cream.  It s not really a bad thing but due to its high coverage, soap and water will not easily remove it.

Has a Waxy smell but slowly dissipates.

Not available in palettes.

Final thoughts on Coverderm.

It’s consistency is really smooth, creamy and lightweight.  It does cover skin imperfections really well without the feeling of heaviness.  I would compare this to  the Kryolan Cream Camouflage and will use this as a concealer if not as a foundation too. Product comes with a spatula, its best to warm it at the back of your hand apply with a concealer or foundation brush, or damp sponge.   The packaging of the foundation can be improved by coming out in tubes like their leg makeup counterpart, instead of a jar for portability and convenience.  For artists, a palette with global tones can come in handy.   However, I would still consider getting  this for my kit.

Photoshop just met its match.

Coverderm is available in select Watson and SM stores and retails between P1700.00-P2000.00.