Arigato Gozaimasu Biore

The world is looking to Asia for inspiration, trade and business and for innovation. With the proliferation of new Korean and Japanese cosmetics and skincare line available to the consumer, it is inevitable that products that have become familiar to us gets an upgrade. Today felt like a shopping spree to Sasa, Mannings or Tokyo Hands.

Biore has been in the Philippines since the early 80’s and is still under the umbrella of the Kao group. Remember their Pore and Blackhead remover? Yup same company. Kao has also improved on this product but we will see it s relaunching in a few months.

Biore just recently launched their makeup removal and SPF line and Unified Makeup Artists of the Philippines (UMAP) was invited for the demo and launching.

Biore launched its Makeup Remover product line in the Philippines as a result of a study conducted in Asia that despite hard economic times, women turn to the beauty industry to lift their spirits up. The instant gratification one feels is a testament to the female buying power of a non negotiable aspect in their consumer buying habits.

From L-R Charisma Vergara President of UMAP, Chistabel Low ASEAN Manager Skincare/Haircare Business of KAO Singapore Private Ltd. and myself

Photo taken from Charisma Vergara — UMAP Members pose with the Biore organizers

Makeup Removers are vital components in the makeup application simply because what we put on needs to be removed. Kinda like the yin and yang of things. With more R&D in the cosmetics industry, makeup nowadays have improved in extending its longevity and increased pigmentation therefore making makeup removers step up its properties to match it. We need makeup removers because soap and water sometimes doesnt cut it.

The Stats

Biore Cleansing Oil

Instructions are in English. It comes with a plastic lock for the pump to avoid spills.

Biore Micellar Water

Micellar Water removes all makeup, stubborn mascara and liners. Best used for light-medium makeup application. Non comedogenic, does not clog pores. Alcohol, oil and fragrance free and allergy and Opthalmologist tested. Comes from the Japanese Alps and enriched with collagen and white tea extract.

Apply and soak a cotton pad and press against the face and eye and wipe off. Also a good dupe for the expensive French Pharmacy counterpart.

Biore Cleansing Facial Oil Sheets

Best used when you’re on the go and have no access to water and soap. It boasts of its unique cloth construction that is thick enough to hold more liquid inside. It’s actually the cleansing oil in a pad form. Press for a few seconds and swipe down.

Best when you have ‘tamad” days and dont want to go through a lot of cleansing rituals.

Its container is perfect for travelling. Hygienic and portable.

Well sealed so it wont dry out. It will last 3-4 months. It comes in refills too.

Biore Cleansing Oil Facial Sheets Handy Pack

Handy Pack. Ideal for the “tingi” user who only wants to carry it in her handbag.

Biore UruUru 2-1 Cleansing Foam

Best used for light makeup with sunblock application. It has a high cleansing ability and no tight after feeling after washing. UruUru means Soft and Moist.

Biore UV Sunscreen

Aqua Rich series UV Sunscreen is water based, Texture is light and not sticky. May be used as a primer prior to makeup application. No white cast, sweatproof and lightweight. High SPF blocks harmful UVA/UVB rays.

My Personal Favorites

I personally like the Facial Cleansing oil, Micellar water and the UV Aqua Rich Sunscreen. Aside from its reasonable and affordable price points, these products attest to its claim and since July when UMAP first met with them, I have been trying their products and my skin has had no adverse reactions except that it has also found its match in an Asian brand. True to form, Japanese products never fail, and they are effective. “In the Pink of Health’ is symbolic in the cutesy pink packaging that appeals to the Japanese market.

Japanese Packaging simplified and beautiful to look at and receive

Unboxed and filled with goodies. This was the highlight of the morning. I felt like I won a Kabuhayan showcase. WootWoot!

We were left with a great reminder, “The best makeup needs the best makeup remover, invest in having good skin too”. Do you agree?

Thank you to Olive Soria, Brand Manager and Mr. Vincent Genato, President of Vibelle Distribution Inc and their staff for extending their generosity and hospitality to UMAP and its members.

Biore is locally distributed by Vibelle Distribution Inc and all its products are available at Watsons, PCX Exchange, Landmark, Metro Dept Stores and SM Department Stores.