Anyone posting a selfie is fair game for anyone on social media more so, if you are a celebrity or someone famous. Consider the Instagram photos of Miley Cyrus’ dyed armpit hair or Kim Kardashian’s famous gleaming booty that resembles a Krispy Kreme glazed doughnut, is proof that a face or a body part is now a typical form of self expression. Haters and bashers went to town with those ones.
I’m not going to do a self righteous rant but rather share with you how those with skin issues and afraid to post their selfies can be a thing of the past.
Previously, camouflage makeup was relegated to the medical sphere and not readily available, since various skin diseases or imperfections like birthmarks, acne, rosacea, psoriasis, burns, moles, couperose, vitiligo, age and sun spots, pigmentation, freckles and facial redness are considered skin diseases or conditions that needed medical assistance. Now, skincare and cosmetics are intrinsically connected via advances in research and technology that most cosmetics contain healing, restorative and medical benefits which make it accesible to the consumer. Coverderm, formerly Covermark before, was recently launched in Manila by Brady Pharma, its local distributor for everyone to obtain.
It was developed by Lydia O Leary, an American chemist who had a birthmark on her face that she wanted to conceal. She wanted to develop a product that had coverage but was light on the face and easy to apply. Her goal was to rid skin imperfections and make ordinary people lead normal lives through makeup, as explained by Rome Maglalang, sales account executive.
What can it do?
Advantages:
Hypoallergenic
Has SPF 30 and UVA and UVB sun protection
Easily Applied (Click here for more demo videos)
Lightweight, waterproof and sweatproof
24 hour coverage
High coverage
A little goes a long way
Has a lot of global shades
Has a satin like finish.
Disadvantages:
Has to be removed with its waterproof makeup remover cream. It s not really a bad thing but due to its high coverage, soap and water will not easily remove it.
Has a Waxy smell but slowly dissipates.
Not available in palettes.
Final thoughts on Coverderm.
It’s consistency is really smooth, creamy and lightweight. It does cover skin imperfections really well without the feeling of heaviness. I would compare this to the Kryolan Cream Camouflage and will use this as a concealer if not as a foundation too. Product comes with a spatula, its best to warm it at the back of your hand apply with a concealer or foundation brush, or damp sponge. The packaging of the foundation can be improved by coming out in tubes like their leg makeup counterpart, instead of a jar for portability and convenience. For artists, a palette with global tones can come in handy. However, I would still consider getting this for my kit.
Photoshop just met its match.
Coverderm is available in select Watson and SM stores and retails between P1700.00-P2000.00.
Hi There
I bought Coverderm products three weeks ago and I am very disappointed. I bought the Coverderm Classic Concealing Foundation. I initially bought this to cover my tattoo for my brother’s wedding, however once the make-up artist had applied the product and put the Coverderm translucent powder over it, it rubbed off on one of the bridesmaid’s dresses. I could not risk getting this on the bride’s dress, so I had to take it off.
I spent around R 1400 on 3 x products and would like a refund for this. I bought it from Dis-Chem but am not sure if they will refund me.
I was told I could also use the product on my face, however, I find that it comes off onto anything that touches my face and it’s a very noticeable foundation as opposed to what I usually use.
Please assist me if possible.
Kind Regards,
Jemma
Hi Jemma – I’m sorry to hear about your experience with the Coverderm Classic Concealing Foundation. You didnt say where the tattoo to be covered was. Coverderm has a learning curve, and instructions that came with the packaging on how to use it must be followed to a T in order for it to work. Here are a few suggestions for covering a tattoo.
1) Cleanse the area in which you want to conceal. It preps the skin to receive makeup. Was the tattoo a freshly made one? It usually takes 45 days for the fresh wound to heal.
2) Did you do a trial run before the event to see if the product works well with your skin type? This is a good way to practice the proper technique and making sure the color is the right shade for your skin type.
3) Did the makeup artist stipple the product and apply it in layers before setting it with translucent powder? Layers should be dry before wearing any clothing material to ensure there is no transfer into the clothing. Also did the makeup artist use a setting spray on it so the product wont move?
4) When applying the product to your face, did you scoop out the product into a palette thin it out a bit with your spatula and apply it in a stippling motion? Did you use a damp sponge after the brush technique that accompanied the box?
I hope this helps you out, so before throwing out the product or asking for a refund, try the tips I mentioned. Good luck Jemma.